EGR Virtual Series -How cricket could hold the key to global growth
Date: 24 November 2021 Time: 3pm GMT/ 10am ET
About: With Australia crowned winners of the recent Men’s T20 Cricket World Cup, and The Ashes Series just a few weeks away, Sportradar’s Dalraj Bahia and InteractSport's Sam Taylor, discuss the sport’s increasing popularity of cricket amongst bettors and its growing importance to sportsbook operators.
The session will delve into the opportunity cricket presents sportsbook operators and its ability to drive deeper fan engagement.
You'll hear from
managing director, operations betting & gaming,
Key points to be discussed include:
ICC Men’s T20 World Cup analysis
The size of the opportunity for sportsbook operators
How technology is driving deeper fan engagement
How operators can maximise the cricket opportunity