About:The on-line sports betting industry is one of the most dynamic and competitive markets in the world. With no restrictive contracts in place, operators focus on delivering a great player experience to avoid churn. Churn not only drives an immediate loss in revenue but also incurs significant costs to reacquire players.
Akamai’s discussions with various Executives found that, observability across the value chain a key obstacle in understanding the player experience. Moreover, despite efforts to rectify this challenge by implementing point monitoring solutions, the issues persist.
In addition to observability, timely delivery of data to and from a player's device is also a common challenge, especially during high peak events. Poor connectivity creates dead or even stale data which has significant consequences for the player experience.
Sports betting operators have limited, often complex options to minimise the impact of these challenges and in a difficult operating environment presented by covid 19 are still looking for cost effective solutions.
In this webinar we’ll discuss extending the delivery network “edge” into a player’s device, near real time observability across the entire technical value chain can be dramatically improved. Moreover, by moving key operational processes to the edge, operators can not only reduce the impact of poor connectivity on the player experience, but also ensure they are best placed to take advantage of 5G latency improvements.
Speakers confirmed include:
- Lynette Kerry - regional director- Akamai
- Graham Calder - independent consultant
This session is in partnership with:
Key discussion points
What benefits can Edge technology offer sports betting marketing and operational teams alike in delivering a next gen gameplay experience and the opportunity to drive real competitive advantage?
Edge technology helps sports betting operators to:
● Improve observability and strategic decision making through the delivery value chain.
● Move core functions closer to the players, providing a pathway towards fundamentally improving the gameplay experience and reducing issues.
● Ensure operators are able to take full advantage of the promise of 5G.